The pandemic has made the world standstill. Corona has made an impact on the beauty industry and it has disturbed many industries also. According to research done by the personal care products council in the US, they have found out the beauty industry contributes $235billion GDP. U.S. is considered the most valuable beauty and personal care market in the world, generating approximately 89.5 billion U.S. dollars in revenue around 2018.
The beauty industry involves skincare, haircare, make-up, perfumes, toiletries and deodorants, and oral cosmetics as the main categories from the cosmetic market.
During this pandemic times, hygiene is an important factor. There is more usage of soaps and sanitizers that have increased and there will be an increase in productivity. But when coming to beauty products as shampoos, deodorants the sale could be as usual now. Cosmetics, fragrances may decline at present. Right now antistress and wellness products have a huge demand.
Now the global beauty industry is at $532 billion business. The US owns the world’s largest beauty market.
Due to the global impact current situation in the US is about one million service workers in the beauty industry. Most spa & salons are closed and few were opened with precautions. So makeup artist, hairstylists, lash artists, and more are without work.
So now the need to be on a digital platform has become the prime criterion and many beauty workers are shifting their businesses online. They are focussing on digital classes rather than in-person makeovers.
Though there is a digital presence to all the products, few customers want to have a real-time experience before they could purchase any product.
Social media platforms have a great ability to show products and customers may get influenced to buy that particular product.
The second-largest product category for engagement across Instagram, Twitter, and Facebook are beauty products.
The US is the trendsetter for beauty and style. The US will start the trend and other countries are likely to follow it. Though the distribution methods are evolving, traditional retail chains still play the largest role in the US.
It is said that the beauty services sector in the United States employs over 670,000 people on average a year.
For the Beauty industry in the US, e-commerce might be a leading platform to survive not just in pandemic times but also in near future.
We, as a part of the beauty industry, have survived during the pandemic by taking safety measures to fight against corona.
Our team maintained the clinic with hygiene. We made it mandatory for all our employees to wear protective gear such as gloves, aprons, and masks as measures to prevent the spread of the coronavirus disease. We formulated strategies to ensure employee safety in the workplace. We have set our priority to ensure employee and customer safety. We supported our help to our customers online and make sure we support our customers during the crisis period also.
We are on the verge of helping beauty and skincare brands emerge victorious through this crisis. We strongly feel that if the beauty industry continues to focus on customer’s needs and delivering quality products at online, there are more chances to recover even during a pandemic.